![]() If it is to drive app downloads, the ad may be set up to perform this with a swipe and a tap. When placing a video advertisement, consider the ad’s purpose. Viewers have the choice to skip your video, so the key is to create something eye-catching with a call to action. The videos play after stories, in the Discovery content, and in Live event content. ![]() You can create your own video ads or utilize an agency. Take for example Taco Bell’s Cinco de Mayo lens, which racked up 224 million views. It’s a big reason why Snapchat has turned social media, and ad placement, on its head. Instead of bearing through, or passively watching your ad, the audience interacts and plays with your ad. ![]() Lenses are among the most innovative advancements in advertising present-day. Snapchat’s programmers create the lenses and in general, only allow them to be run for a day. Lenses are reserved for large-budget clients as they come with a minimum of $500,00 for a day. These engage when the camera is in selfie mode and a finger is held on the screen. Lenses are smart graphics that adapt to what is in view. If you own a bar near campus, run a filter at the nearby four-story library on the last day of finals, with a code to get the first drink free if they screenshot it! LENSES This means that advertising in an area covering multi-level buildings costs the same amount as advertising over green space, thus multiplying the bang for your buck.Īside from creating awareness, your filter can include a code that viewers can use to redeem as an incentive to earn their business. You may then set the parameters for date, time, and location.Īnother great feature you will want to take advantage of is the fact that Snapchat’s map is limited to two-dimensions. The Snapchat software operates in an aerial view that allows you to draw a polygon over any area you like, so long as it meets the minimum amount of square feet (20,000). Snapchat then provides statistics for how often your filter or lens was used and viewed.įor optimal success with this option, get familiar with geotargeting. When a targeted user is creating a snap, your sponsored filter will come up as an option for them to use in their picture or video. You’ll want professional-looking graphics backed by tested methods to get the most out of your placements. Filters are stagnant graphics that you can either design on your own or work with Snapchat’s tools and designers to create. Setting Up Snapchat for BusinessĪ sponsored filter is the most common and easiest way to get creative fast. The takeaway for demographics? Snapchat is where the kids and young adults are in the US it is also where the 25-35 year-olds are emerging. ![]() Geographically, the app is most popular per capita in the UK, Saudi Arabia, France, India, Mexico and the United States. Snapchat does not release gender demographics, but in July 2021 Statista reported that about 60% of Snapchat’s users were female. Statistics show those active users open Snapchat 30+ times/day and will spend 50 minutes or more looking at posts. In fact, the company reports that over 75% of the 13–34-year-old U.S. It is well-known that snap chatters tend to be younger. What is Snapchat’s Largest Demographic? Age ![]() This opens vast opportunities to advertise your business. You can purchase them in the snap mode, and place video ads in the others. These lenses (over 2 million of them) and filters are incredibly popular. This gives a unique and creative twist on typical pictures and videos. Users have the option to utilize filters and lenses in their pictures and videos. These “snaps” can be sent to anyone in the user’s friend list and may also be uploaded as a story that’s accessible by all added friends for 24 hours. Snapchat is a visual messaging app where users exchange short videos and pictures that disappear after they’re viewed. If you’re not sure if Snapchat is a viable option for your paid advertising efforts, we’ll explain how Snapchat works and why we recommend it for many of our clients. It’s a more mature and versatile social media option that’s geared toward leads. While there are several competing platforms, such as Tik Tok, Snapchat offers the most reach for your advertising dollar. Looking for a unique and creative way to reach 290 million daily users with your ads? A Snapchat business account could be your winning strategy for grabbing the attention of Millennials and Generation Z. ![]()
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